WHO WE ARE
MUSCLE is an intelligence layer connecting real-time data and decision-making to transform how financial institutions manage loyalty, margin, and customer value at scale.
Real-time control
Smarter value delivery
Measurable economics
TESTIMONIALS
Head of Credit Card Loyalty Programs Interbank
“Muscle helped us optimize redemptions and achieve measurable savings, while improving the experience for our cardholders. Their technology gives us real visibility and control over every redemption channel.”
VP Credit Cards Banamex
“With Muscle, we’ve transformed how we manage redemptions. Their optimization engine allows us to deploy differentiated pricing strategies in real time, ensuring savings for the bank and more value for our customers.”
CEO, AstroPay
“Muscle’s API-first framework gives us the flexibility to personalize and optimize engagement across channels. It’s a modern, modular architecture that scales with our business."
Head of Shopstar
“Muscle allowed us to unify our redemption experience under one platform. We can now manage travel and retail channels seamlessly, generating savings and improving how customers interact with their rewards.”
Head of Cards, Banco General
“With Muscle’s travel platform seamlessly embedded in our mobile banking app, we’ve been able to offer a premium redemption experience that feels native to Banco General. The solution combines competitive pricing with complete operational control, helping us deliver more value to our customers while reinforcing engagement across our ecosystem."
OUR TECHNOLOGY
We’re rewiring banking loyalty across markets. Our infrastructure powers millions of redemptions and billions in cardholder value, live and at scale.
SECURITY
Built with bank-class security from the ground up, by bankers for banks. Our platform integrates seamlessly with your loyalty stack through secure APIs, can be deployed on-premise, and ensures no cardholder data is personally identifiable.
MUSCLE is ISO 27001 certified
OUR PROCESS
Muscle is an AI-driven platform that optimizes bank loyalty programs by aligning cost efficiency with customer value. It enhances redemption experiences while delivering measurable results from day one.
Unlike traditional providers, Muscle focuses on dynamic optimization rather than static program management. We help banks maximize loyalty impact while reducing costs and increasing engagement.
By making redemptions more rewarding and personalized, Muscle strengthens the emotional connection between cardholders and the bank, driving higher usage, retention, and satisfaction.
OUR BLOG
Thank you for your interest in MUSCLE. Please contact us and a member of our team will be in touch.
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